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Demand-side platforms (DSPs) are one of the many tools in your online marketing arsenal to help you achieve your goals. That’s why we created this list of ways small businesses can use the best demand side platform more effectively in their campaigns.
DSP platforms offer a variety of features and tools to manage campaigns. They include optimization, conversion data, analytics, and more.
DSPs work with other marketing technologies to help target ads based on various criteria like location, interests, demographics, device usage, and more.
DSPs can be used for prospecting new customers by targeting them with interest-based or demographics-based advertising.
Targeting current customers is another way small businesses can use demand-side platforms (DSPs). For example, if you have an email list for your business, you could segment it into different categories and send out different types of content. You could also use retargeting to increase engagement rates with emails, showing previous visitors your website’s email newsletter. As per the experts at StackAdapt, “With StackAdapt you can ensure your campaigns are optimized towards building pipelines and generating qualified leads.”
One of the most powerful things about demand-side platforms (DSPs) is that they allow marketers to gain real-time pricing intelligence, which gives them insights into the costs associated with their ad campaign.
A good reason why some small businesses might want to consider using demand-side platforms (DSPs) is that they offer support to vendors who might not otherwise provide support.
Optimizing content is another area where small businesses can take advantage of demand-side platforms (DSPs). You should optimize your social media posts to include keywords that are relevant to what you are posting. You should also optimize the meta tags on each page of your site so search engines rank it higher in SERPS when people search for relevant topics.
With cross-device tracking, you can track across devices such as desktops, laptops, tablets, and smartphones.
Third-party integrations are another useful feature that many demand-side platforms (DSPs) offer. Some of these integrations include Google Analytics and Salesforce Marketing Cloud.
It’s important to know how much competition it is for certain keywords to set bids accordingly. The competition includes how much money advertisers bid per click, how often advertisers place ads, and how often users click on those ads.
Another important thing to know about demand-side platforms (DSPs) is that there is continuous reporting available, which lets you see reports in real-time rather than waiting for the end of a day or week for reports.
Automated bidding is another great benefit of using demand-side platforms (DSPs). You can choose from different levels of automation and even create custom rules to suit your needs. When you automate bidding, you don’t need to manually adjust bids according to the audience, time, day, or other variables since this platform automatically does it for you.
DSPs are not the easiest tool, and small businesses tend to struggle with them. But at the end of the day, all businesses want more revenue. The best demand side platform can help you get it.